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March 2008

M&A: Valuing Non-Compete Agreements

The value of a non-compete agreement can be a major factor in arriving at a sales price that is acceptable to both parties

If you are purchasing a successful business, a major concern may be your ability to keep trade secrets and business relationships under lock and key. After all, it is those very assets that led to the company’s success, and you want to ensure that they won’t walk out the door with the departing owner.

A non-compete agreement can regulate competition between the buyer and the former owner, and provisions can minimize competition through defined geographic and time boundaries. In exchange for compliance, departing personnel generally receive financial compensation.

Tax Treatment. In most cases, buyers may take deductions for amortization expenses related to non-compete agreements. In most cases, a non-compete agreement is amortized by the buyer over a 15-year period, regardless of the agreement’s actual term or payment conditions. The seller must recognize as ordinary income the amounts received from the non-compete agreement, and tax treatment is recognized as an intangible asset.

For tax purposes, the value assigned to the non-compete agreement must be economically realistic, bargained for separately, and agreed upon by both parties. Setting a realistic economic value involves balancing the probable damages against the value of the payments made through the agreement. The area affected most would be the stream of sales.

A qualified independent business valuator can help you determine how much of a threat would be posed by competition from the former owner. He may also be able to help you properly structure the contract to gain any available tax benefits and avoid potential post-sale problems.

Estimating Probable Damages. Estimating the probable damages that post-sale competition can create will require an analysis of the business’s finances and operations. The research typically includes:

  • analyzing the competitive and financial position of the company within its industry,

  • determining the outlook for both the company and its industry,

  • analyzing the potential negative impact that competition would have on the business, and

  • determining the present value of profits lost to competition.

Setting a Value. The following example describes the process we may use to determine the value of a non-compete agreement. (The names of the companies and individuals are fictitious.)

Example. Mr. Anderson is the owner of Suit Up, a regional distributor of sporting goods. He is in negotiations to sell his company to Sporting Life, a national competitor.

During the company’s history, Anderson developed a strong and reliable client base. His relationship with his customers seems to be so strong that Sporting Life asks him to sign a three-year non-compete agreement, specifying geographic territories where Anderson would be barred from doing business after the acquisition is completed.

Anderson and Sporting Life hire a valuation professional to determine the value of the non-compete agreement, based on the parties’ common assumptions about Suit Up’s projected five-year earnings if it remained under Anderson’s ownership. The valuator found the projections to be reasonable based on a financial analysis of historical results, forecasts and industry trends.

Next, the valuator interviewed key managers at both companies and estimated that unrestricted competition by Anderson would cause the earnings of Sporting Life’s new division to decline by approximately 60% in the first year after the sale. He also estimated that Sporting Life would gradually recover the earnings over a three-year period.

Finally, the valuator talked to Anderson. Noting his entrepreneurial bent, the valuator estimated that, if Anderson did not commit to a non-compete agreement, there was an 80% chance that he would compete with Sporting Life during the first year after the purchase. The valuator further estimated that, if Anderson did not compete in the first year, the likelihood that he would compete would decrease to 40% by the third year.

The valuator considered the future probability of competition and factored it into the valuation proposal. He was then able to determine the yearly dollar value of the earnings that Sporting Life would lose in unrestricted competition with Anderson, and he was able to report to the parties the fair market value of the non-compete agreement.

Retaining a valuation professional during the sale negotiations allowed Sporting Life to determine the value of the non-compete agreement before it finalized the sale. It also helped Sporting Life make its overall acquisition decision.

In the event of a breach from the original contract, Sporting Life is protected in two ways. If Anderson were to violate the non-compete agreement, Sporting Life could stop paying compensation to Anderson. The company could also take legal action against Anderson to force him to honor his agreement.

As you are negotiating the price of the company and developing your non-compete agreement, your Schmidt Westergard business valuation professional can answer your questions and help you establish an accurate value.

Based in Mesa, Arizona, and serving closely held businesses in the East Valley, the Phoenix area and throughout Arizona, Schmidt Westergard & Company, PLLC, is an independent full-service tax, audit, accounting and business advisory firm focusing on the middle market.

 

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